Le 24 avril 2015, 05:24 dans Humeurs • 0
loving girls offended Secondly, read the letter by Lisa Ryder of Montclair, New Jersey. She posted it on the Facebook page of Lands End and it was first reported on by Barista Kids: nine year old daughter loves science; She especially enjoys learning about ocean life and outer space. She has read more books on sharks than I ever knew Air Max 1 Homme existed, follows NASA news, and hopes to be an astronaut one day. So you can imagine her reaction when she saw your company science themed T shirt designs for boys featured on page 26 of your latest catalog. The boys options included realistic images of plants and our solar system, labeled diagrams of sharks and dinosaurs, and a Crew tee design that she immediately Isport Beats By Dre declared to be coolest shirt ever. quickly flipped forward in your catalog to find the equivalent shirts in girls sizes. But when we got to the available T shirt designs for girls on page 56, instead of science themed art, we were treated to sparkly tees with rhinestones, non realistic looking stars, and a design featuring a dog dressed like a princess and wearing a tutu. My daughter was very confused. Lots of her friends that are girls love science, too. Why were there no cool science shirts for girls? So, Lands End corporate, how should I respond to my daughter question? In 2014, why are you selling tees for boys and tees for girls? (Description taken straight from your marketing copy). My daughter is mighty and she loves science. And until you recognize that it not only boys that can fit that description, our family will no longer be shopping in your stores. Please know that Lands End would never intentionally discourage children from pursuing anything that they put their minds and hearts into, whether it music, art, sports or academics. We value our customers and take your feedback very seriously. We have shared your feedback with you Kids design and merchandising teams, and we will be offering more educational based, gender neutral graphics for back to school and throughout the fall season. reminds me of controversy surrounding girly pink LEGOs, which I all for. Regarding the Lands End tees, I admit I thought the girls sparkly science shirts were cute. I sort of annoyed at myself for not noticing the differences in shirt designs and marketing copy, as did the letter writing mom. She is smart and makes excellent points. Proud to report that I have never bought anything for my Beats By Dre Studio NHL daughter out of the girls side of that catalogue. She has some girly clothing, including a brown T with painted butterflies on it bought from Carters, but it is important to me that her clothing celebrates some part of her in addition to femininity that shirt fits, because my little girl loves butterflies. I have happily bought her many t shirts from the boys side of the catalogue, showing turtles and frogs and comets and more. I been upset for some time that the girls side is in general so boring, and comment on it aloud to both of my children. I have the same problem in Carter stores, incidentally, and primarily buy for her from the boys side there too. A pale green shirt with images of dinosaur fossils on it vs. a pink shirt with a bow and Princess! on it? No contest for me! What particularly bothers me is why these companies don just have a section. Most of the shirts are gender neutral, and I think the parents can be trusted to buy the ones that make sense for their child. Another thing that bothers me about purchased clothing for kids (I make most of my kids clothing and don buy much) is the difference in shapes: boys shirts are loose, girls shirts are far more fitted. Boys shorts are loose and aim to end somewhere just above the knee, girls shorts are tight and some of them are so short that the crotch ends below the outside edge of the legs! My 5 year old does not need to dress like that, thank you, and will continue in her regular outfit of a boys t shirt, boys shorts, and the skirts she insists on putting on top of the shorts. First off, I don think the company is sexist. Did you know until about the teenage growth spurts, that both boys and girls have the same sizes in clothing? If that were my daughter, I would not have flipped to the girl section to see anything, I would have just bought her the tee she wanted. Who cares if the catalogue labels it or It honestly should just be And allow our kids to pick from a variety, instead of forcing them to pick from the section labled by thier gender. We are the sexist one if we don think our smart girl can wear a blue shirt with science and still be our daughter. It crazy to think the shirt will make her less girly since it was labled Who cares. If it cool get it. As a woman wearing a pink shirt working on my second MS degree (the first was in Anthropology), I don care. My clothes are part of my gender identity and we let our son explore his own gender identity through choosing his clothes, whether he gets his hair cut, etc. You not going to be bad at science because you had a less sciencey looking science t shirt than your male classmates; you be bad at the STEM fields if you don have aptitude and/or encouragement. If you think a graphic t shirt is going to teach your child to be a scientist (or discourage you from becoming a scientist), the Oscar nominated song from the Park movie comes up Canada before somebody Monster Beatbox MIni Speaker thinks of blaming us! parents encouraged my education in the sciences by taking me to museums and buying me books, while dressing me in pink dresses with bows and pinafores as a child. Expecting a clothing company to teach your child their gender identity or abilities is utterly ridiculous. These are graphic designs, not typographical messages. I had the exact same complaint walking out of a Carter store a few months ago. Most of the commenters are misssing the point. Sure, the kid can pick out some of the cool dino shirts, etc. That exactly what I did at the Carters store. The problem is that these shirts are labelled as boys clothing. Girls should wear the cutesy Burberry Shoes Men tshirts, and boys should wear the real tshirts. It instills, at an insidiously early age, that the real work should be left to the boys. No, employees/companies are not outright saying this, but that what so insidious it just left unspoken for the girl to internalize. Carters was even worse they had a whole bunch of sweet dinosaur boys shirts, and all the girls stuff says Princess and Queen and Pie and garbage like that. Why not have a section in the middle of the store that just says graphic tees? I buy from boys and girls sections for my 3 year old, I just wish I didn have to. I like Emily response. I think some of you are missing the point here. OF COURSE 2015 Beats By Dre Headphones she can Burberry Outlet just buy whatever tee she wants no matter how it labeled. OF COURSE her whole identity isn determined by a shirt. But the point is the very subtle insinuation that girls only like sparkly fluffy stuff while the boys get down to business with their Burberry Michael Jackson Beats By Dre Sweaters Men realistically labeled shirts. And why can a girl like science stuff and sparkly stuff too?? My daughter likes the graphics on a lot of boys shirts but dislikes the drab colors and lack of detail. Why can these companies put these things together!? Anyway is a growing body of research by labor economists and other social scientists exploring why many young girls who initially start out loving science and math ultimately end up in more female careers that tend to not use much science or math. Some of the research comes from an examination of the average gap between men and women. The wage gap we all hear about is an oversimplified average of all men and women hourly earnings, with no qualifiers such as age, education, career field, position, years of experience, etc. (So it basically means nothing, but that another topic). Some of the wage gap can be explained by the different careers jobs men and women choose. To this point in time, more men are employed in fields that pay more than average, while more women are employed in fields that pay less than average, hence that explains some of the wage gap. The question is, why don more women choose to pursue careers in fields that pay more (which include and tend to be STEM fields)? Do they truly prefer other the fields, or is there some other subtle factors, even going back to elementary education, that are leading women away from choosing to continue (or even start) down the path of science and math toward a career? Some argue that one of those subtle factors is related to product types and marketing, like in this Land End example. So, even though to some it may seem insignificant (it just a shirt!!), as parents we need to be aware of these subtleties, use them as lessons, and work to be sure our kids, no matter the gender, will always feel free to be themselves and pursue their own paths and dreams without any stupid stuff getting in the way. Just a few thoughts from a mom who studied math. For the people that are upset at Lands End here say Lands End has a planet shirt for girls and it totally flops. They sell a few of them maybe, but not enough to justify production. Meanwhile the sparkly star shirt sells thousands. Would it be OK with you if Lands End ceased production of the planet shirt for girls? Or do you expect them to write off their losses year after year? Let go even further. What if the planet shirt was a flop and Lands End discontinued it? Then ten yeas later some other mother notices that there no planet shirt for her daughter. She gets all upset and posts about it on the internet,and Lands End has to defend their business practices all over again. Believe me, if Lands End marketing research department had one scintilla of evidence that girls planet shirts would be profitable, they have PAGES of their catalog devoted to them. Emily and Wellsmom you missed my point, also. This goes both ways. Boys are not allowed to wear spangles, or tutu frills, or rainbows. At least a girl can put on the boys shirt. Like Beats By Dre Studio NHL a prior commenter said, boys are expected to wear camo and trucks and footballs. Why do fewer boys go into creative careers, or caretaker careers (like elementary teaching? and nursing?) But no one stands up for boys.